Europe and the United States to introduce advanced designers and design culture concept, to create Oriental costume culture; to the north, Henan and Zhejiang, Jiangsu, Anhui, and other places to cooperate, the Cheap Mulberry handbags integration of local excellent brand resources and relatively low labor cost; to the East, to the Taiwan market as the base, expand overseas market of Fujian purses; south of five ASEAN countries, gradually began to transfer production base, implementation asset light strategy transformation.

Toshiro designer Ji Wenbo thinks, Quanzhou existing bag brand to international brand set out period, along with the globalization trend of increasingly apparent, handbags brand internationalization is an inevitable choice, and Quanzhou handbag brand internationalization journey, as Chinese bag brand internationalization made active exploration.

Toshiro President Wang Liangxing recently in an interview with CCTV reporter pointed out, now, good purses in quality is no fundamental difference, why some expensive, some sells cheaply? The difference in the brand.No one Genuine mulberry bayswater bags more than Quanzhou textile leather industry earlier and more profound understanding of the brand. In the OEM phase, to watch their produce, a foreigner on the label, can sell a few times, more than ten times the price, entrepreneur people the heart in the blood. From Anta hired Kong Linghui to do image spokesmen began, Quanzhou entrepreneurs vowed to walk out of the road of their own brands.

According to the statistics, nearly two years, only Quanzhou and Putian, was born a male leisure bag brand, in the domestic Mulberry factory shop other purses section, has also started to business and leisure for the brand positioning of the wave, such as the Jiangsu Changshu business casual section. At the same time, abroad, march into second-line brand in the Chinese market, the rapid expansion of business, to seize market share.

When this all melee situation, to Fujian male pack leader brand enterprises represented the rapid conversion of runway, change the marketing strategy, in order to take all kinds of brand new pursuit, other domestic Authentic mulberry messenger bags apparel section imitation, and foreign brands of the extrusion, on the four corners of the world war, war attack from various directions design cost, innovation and light the strategic assets, created Quanzhou handbag brand internationalization mode.In Quanzhou leather handbag brand international process blowing the shareholders of southwest North Wind: to the west.

Follow the trend of Fujian package industry challenge.China leather industry really produce the brand concept, is from the last century 90's, even though, we have also compared to western countries for at least 80 years too late. As the three largest purses bases, Fujian purses originated from on century 80 time later period, after 20 years of development, Quanzhou has formed from spinning, weaving, dyeing and finishing to bag production of a complete industrial chain and the large number of industrial clusters. Quanzhou city has more than 8000 textile and leather production enterprises, employees about 500000 people, the annual output Mulberry Outlet value exceeding 100 billion yuan, crop occupies countrywide 10%.

Fujian male pack rise in the last century 90's, a large number of new brands include wolves, Lee Lang, motom, Rimula, Qipai, tigers, fight card, wit, love thing, clouds Dun extreme in succession emerge in large numbers, become China Leather Industry in a beautiful landscape.However, accompanied by Fujian package in the domestic leather industry section of the strong rise abruptly, follow the trend has become more and more serious. Enter 2011, Fujian package facing brand hollow and the homogenization of products increasing challenges, brand value expressive force increasingly fragile.